Living Your Values Part III — Values and Decision-Making: A Guide to Living with Integrity

This is the third in a seven-part series on Living Your Values. Over the next several weeks, we’ll explore different aspects of how your values shape your life and leadership.

Close-up of a compass resting on pebbles by the sea, symbolizing guidance, direction, and the importance of values in navigating life's journey.

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Personal values not only guide us but are the guiding principles that define who we are as individuals, influence our decisions, and shape our behavior. In the modern world filled with choices and challenges, understanding the role of personal values in decision-making is crucial to living a life of purpose and integrity. So, how do our personal values impact decision-making for those decisions we make at work or home, why do they matter, and how can you align your decisions and actions based on the choices of who you are and what you believe and value?

Understanding Personal Values

What Are Personal Values?

Our deeply held beliefs about what is important to us are the source of our personal values. They assist in guiding our actions and decisions in various aspects of life, including relationships, work, and personal growth. Values vary from person to person and are often influenced by our core and unique needs, culture, religious or spiritual paths, or society’s expectations.

Why Are Personal Values Important?

As the foundation of our character and the lens through which we view the world, our values point us toward what works best for us, our view of the world, and our experiences. Values influence our judgments, behaviors, and interactions with others. When our decisions support our values, we experience a sense of harmony, fulfillment, and a sense of safety. The opposite effect is that when we act against our values, we may feel discomfort, guilt, confusion, stress, and anxiety.

The Connection Between Personal Values and Decision-Making

How Do Values Influence Daily Decisions

We make decisions every day—some small, some significant, and whether it’s about choosing how to spend our time, how to interact with others, or how to approach inevitable challenges, our values play a vital role. For example, if honesty is a core value for you, you’re more than likely to prioritize transparency in your communication, even when it’s difficult. If you find yourself unable to be open and honest in how or who you communicate with, you may feel disconnected or inauthentic about how you see yourself and want to live your life.

Value Alignment and Long-Term Decisions

If you’re alive, then at some point, you’ll have major life decisions to make. These decisions, such as pursuing an education, choosing a career, choosing a life partner, when to have children (or if you want to have children), or where to live, are profoundly influenced by your personal values. Aligning your decisions with your values can lead to greater satisfaction, peace, and purpose.

If you value community, you might choose a career in social work or education, where you can make a meaningful impact. However, if you value community and find yourself working on Wall Street, and your focus is on making money, investing, managing risks, and being innovative in financial markets, you may quickly become disillusioned and burned out because your heart desires to live aligned with people over money and profit.

While there is nothing wrong with working on Wall Street and focusing on finance and investment portfolios, it’s just that you and your values may be best suited to an area that fits you and promotes your success through what matters to you according to what you value most. This is something to know about yourself as early as possible so that you don’t look back with regrets when you are decades into your career.

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The Consequences of Ignoring Personal Values

The Pitfalls of Value Incongruence

Ignoring or compromising your values can lead to dissatisfaction and inner conflict. When decisions are made that contradict your core beliefs, it can result in stress, anxiety, and a loss of self-esteem. The workplace is often a place where our values may conflict. As with the Wall Street vs community-focused work example above, staying in a job that conflicts with your values can lead to burnout, dissatisfaction, and disengagement.

Real-Life Examples of Value Conflicts

Consider a scenario in which a business professional is asked to engage in unethical practices that go against their value of integrity. The decision to comply may lead to short-term gains, but the long-term impact on their well-being and self-respect can be detrimental. Understanding these potential conflicts highlights the importance of staying true to your values.

If you can’t think of an example, here are a couple of scenarios to consider and think about what you would do in the same situation:

Scenario I: 

A marketing director is pressured to create ads that exaggerate a product’s benefits or make false claims, misleading consumers by neglecting to include important information about potential risks or side effects. The impact is that this omission is discovered, negatively impacts consumer trust, violates ethical marketing practices, and potentially leads to legal action and reputational harm.

Scenario II: 

A social media manager for a well-known brand is pressured to purchase fake followers, likes, and comments to boost their brand’s online presence. The boss claims this will make the brand appear more popular and influential, attract more followers, and increase sales. The social media manager, on the other hand, is committed to authenticity and ethical marketing and does not want to mislead the audience and damage the brand’s credibility when the truth comes out, nor do they want to gain a bad reputation, cause the account to be penalized leading to decreased visibility or even suspension. The manager must choose between maintaining their job and upholding their value of integrity by refusing to engage in deceptive practices.

Scenario III: 

During a family discussion about an important decision about where to go on vacation, how to manage household finances, or care for a young or elderly relative, one family member strongly disagrees with the chosen course of action but pretends to agree to avoid conflict or disappointment. By not voicing their honest opinion, they compromise their integrity and miss the opportunity to contribute to a more balanced and inclusive decision-making process, which can lead to feelings of frustration, disconnection, and resentment and cause tension in family relationships.

What would you do in either situation? How would knowing your values help you make a decision that feels right for you?

Strategies for Aligning Decisions with Personal Values

Identifying Your Core Values

Before making value-aligned decisions, you need to have clearly defined core values. Take the time to reflect on what truly matters to you, and consider how these values influenced your past decisions and what the impact of those value-based decisions was. Using tools such as value assessments or journaling can help clarify your beliefs.

Practical Steps for Value-Based Decision-Making

Pause and Reflect

Before making a decision, take the time to consider how it aligns with your values and ask yourself if this choice supports your long-term goals and integrity.

Evaluate the Consequences

Consider your decision’s positive and negative potential outcomes so that you understand how this choice impacts your well-being, relationships, and alignment with your values.

Seek Input from Trusted Sources

Discuss your decision with people who share your values or have your best interests at heart. Your values may overlap with these trusted sources’ but may not be the same; however, if they are a good sounding board to help you clarify your thoughts and needs, then tap into this resource, as they can provide valuable perspectives and help you stay grounded.

Commit to Your Decision

Once you have made a decision that aligns with your values, commit to it fully. Even if it’s challenging, staying true to your beliefs will strengthen your sense of self and purpose. This is why checking in with yourself periodically is important to assess if what you value has changed or evolved.

The Benefits of Value-Aligned Decision-Making

Increased Confidence and Clarity

When your decisions reflect your values, you’re more than likely to feel confident and clear about your choices. With this sense of clarity, you’ll reduce second-guessing and help you move forward with greater confidence.

Greater Fulfillment and Life Satisfaction

Living in alignment with your values leads to a more fulfilling life. When your actions and decisions are consistent with what matters most to you, you will experience a deeper sense of satisfaction and well-being. You will feel better in your skin knowing that you make decisions based on what you hold sacred to yourself, but knowing yourself.

Understanding and integrating personal values into your decision-making process is fundamental for living a life of integrity, ethics, compassion, and purpose. By recognizing the role of values in shaping your choices, you can make decisions that not only align with your beliefs but also enhance your overall quality of life. Whether it’s your daily interactions or significant life choices, let your values be the guide that leads you to a more authentic and fulfilling life.

Start Living in Alignment with Your Values Today!

Take the first step towards a more authentic, fulfilling life by deeply understanding your core values and how they shape your big and small decisions.

Here’s What You Can Do Next:

  • Identify Your Core Values: Take time to reflect on what truly matters to you. Consider using tools like journaling or value assessments to clarify your beliefs.
  • Evaluate Your Decisions: Before making a choice, pause and ask yourself—does this align with my values? Reflect on the potential consequences for your well-being, relationships, and long-term goals.
  • Seek Support: Don’t navigate this journey alone. Share your thoughts with trusted friends, family, or mentors who can help you stay true to your values.
  • Commit to Integrity: Embrace the power of living in alignment with your values, and let this commitment guide you toward greater confidence, clarity, and satisfaction in life.

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Are you ready to let your values guide your decisions?

Experience the transformation that comes from living with integrity. If you’d like support in understanding your values, how and why you make decisions, and how to lead a life of purpose, please visit us at https://humanbeinghumanllc.com to learn about our programs.

In next week’s article, we’ll explore the effects of values.

Begin Today — Schedule a free consultation and begin your journey toward a more fulfilling and meaningful life.

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DEBORAH BLAKE DEMPSEY, MS, ACC, is the CEO and Founder of Human Being Human, LLC. As a Life Strategist Coach specializing in Life, Leadership, & Personal Mastery Coaching, and Somatic Psychedelic Facilitation, Deborah offers over 28 years of rich life and leadership experience, having pivotal roles in operations, finance, and strategy in the healthcare sector. She has also explored the depths of human identity through coaching, mentoring, and personal and spiritual explorations. An accomplished writer and speaker, Deborah authored the children’s book The Hoppernots.

An advocate for self-exploration, Deborah embodies self-awareness and personal mastery, understanding her role in the multifaceted world. She is interested in supporting people grappling with self-confidence, professional identity, burnout, or those on a journey of self-redefinition. Her dedication is mirrored in her endeavors to redefine self and professional growth. An ICF-certified integrative and holistic coach, she holds an MS in Psychology. https://humanbeinghumanllc.com/